Commercialising Emerging Technologies
Turning technical capability and R&D outputs into viable applications, propositions and commercial pathways.
Profile
Where technology meets commercial opportunity
Natalia A. Novikova is an international executive and founder with 20+ years of experience building businesses and markets around complex products and technologies.
Her work sits at the intersection of technology, commercial opportunity and execution. Across advanced materials, industrial B2B, MedTech and healthcare, she has worked from R&D and market validation through commercial modelling, go-to-market, business launch and transformation.
She moves comfortably between scientists, physicians, engineers, commercial teams and executive boards, translating technical capability into commercially viable opportunities and turning strategy into structured execution.
Today, Natalia is Founder & Managing Partner of TESSERA, a UAE-based market-entry, technology-transfer and localisation venture working selectively with technology and industrial companies entering the UAE and wider GCC.
Approach
Where I create value
Creating New Markets
Building demand and commercial logic where established categories, customers or routes to market do not yet exist.
Launching New Businesses
From market-entry strategy and GTM architecture to partnerships, operating model and early-scale execution.
Transforming Existing Businesses
Refocusing commercial models, priorities and resources when markets, customer behaviour or business conditions change.
Industries
Across technologies and markets
Advanced Materials & Composites
Commercialising advanced carbon and composite materials across construction, energy, oil & gas, transportation and industrial applications.
Industrial & Manufacturing Technologies
Advanced manufacturing, industrial technologies and complex B2B solutions in global markets.
Healthcare & MedTech
New commercial models, international partnerships and market-entry strategies across healthcare and MedTech.
Energy & Oil & Gas
Industrial equipment, materials and processing technologies for energy and oil & gas markets.
Aerospace & Space
Materials, components and manufacturing technologies, with project exposure across maritime, aviation and space, and a core sector of TESSERA’s market-entry work.
Technology Commercialisation & Innovation
Connecting R&D, technology roadmaps and commercial strategy to build new products, propositions and ventures.
Technology → Commercial Application → Market → Growth
Network
Selected professional engagements
Selected organisations and institutions with which Natalia has engaged through professional activities, projects, collaboration and industry initiatives across international markets.
Philips · 3M · Leica Microsystems / Danaher · Galderma · Allergan Aesthetics · Merz Aesthetics · M42 · PureHealth · Space42 · G42 · Technology Innovation Institute (TII) · Khalifa University · RWTH Aachen University · HKUST · IMD Business School · Dubai Health Authority (DHA) · Ministry of Health and Prevention (MoHAP) · Dubai Chambers · Moscow Government · Technopolis Moscow · Skoltech · Agency for Strategic Initiatives (ASI) · Tatarstan · Bashkortostan · St Petersburg & Leningrad Region · Russian Far East